[Video] Copywriting Strategies in Tourism Facebook Fan Page Marketing: Investigating the Role of Gender Differences

With the rise of social media and internet marketing, the copywriting skills of marketers have become increasingly important. This study identifies "gender" as a significant factor influencing the design of marketing copy and the selection of target products.

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News

2023-10-03
Vol. 42, No. 4 published

Volume 42, Issue 4 is now available. Three papers are published

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2023-09-22
The Initial Review Results for the "2024 Special Issue on Digital Transformation Cases" of "Management Review'"

The initial review comments for the "2024 Special Issue on Digital Transformation Cases" of "Management Review" have been emailed to the authors before September 22, 2023.

 

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2023-08-10
[Free Registration] Digital Transformation Tutorial Case Promotion Event - 9/16 (Saturday) @ GIS Taichung Xinwuri Convention Center

The Kung-Hwa Management Foundation has organized several digital transformation tutorial case promotion events from last year until now. We greatly appreciate the support of all the academic experts.

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2023-07-03
Vol. 42, No. 3 published

Volume 42, Issue 3 is out and contains 3 papers.

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Archives

Management Review Vol.42 No.4
Management Review Vol.42 No.3
Management Review Vol.42 No.2
Management Review Vol.42 No.1
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