2023 SPECIAL ISSUE ON DIGITAL TRANSFORMATION CASESVol.42 No.1, Jan. 2023 Su-Houn Liu Special Issue Editor’s Note (excerpt)
The teaching of specific cases has gradually become an effective primary method of business management education in colleges. Due to the sponsorship of the Ministry of Education, Ministry of Economic Affairs, as well as that of various colleges, a substantial number of domestic industrial cases have been accumulated over the years. However, at this point, the amount of such funding is still insufficient. Therefore, to provide domestic scholars with an academic forum for mutual discussion and research of case teaching methods, Management Review has, since 2007, along with other excellent domestic journals indexed by TSSCI, including Journal of Information Management, Sun Yat-sen Management Review, Journal of E-Business, published the “Management Review Special Issue in Taiwan Industrial Cases”; indeed, they have does so numerous times.
This issue features 6 papers: 4 management-level field cases, and 2 operational-level field case. |
Contents
- Cheng-Hsui Chen, Ming-Chang Huang, Chi-Hung Chung, Shih-Ping Sun & Wei-feng Nien (2023). The Direction of Digital Transformation of Nongwei Greens: The Dilemma towards Customer Management or Farm Management.
- Yu-Chen Wei (2023). Dr. Kids Creativity Education—Choice of Business Model for Digitizing Educational Products.
- Ming-Chien Chiu, Hsiu-Li Liao & Hsin-Ying Lee (2023). PlastiCircular Cups by Blue Ocean Vision—The Digital Transformation of Disposable Paper Cups.
- Li-Jia Chiu (2023). Liang-Wei Tobacco and Alcohol—The Digital Transformation: Using the Rolling Calculation of Out-of-Stock Placement to Provide a Customized System Employing Line for Rapid Notification and Broadcasting of Replenishment Service Platforms.
- Chiung-Hsiang Lin, Yi-Chun Lin & Chi-Ching Wang (2023). CHING SENG TONG Cosmetic Co., Ltd.—Own Brand Digital Experience Marketing by “Prefect Beauty”.
- Hsiu-Fang Chien & Cheng-Ta Chiang (2023). Zhangmen Craft Brewery—Is FB Social Media OK?