Articles

This research discusses the influence of swift guanxi (mutual understanding, reciprocal favors, relationship harmony) on purchase intention as well as the influence of interpersonal interaction (para-social interaction, observer interaction) on swift guanxi.

Our study examines how independent directors’ behaviors on a board might impact their career outcomes at the focal firm.

This research aims to investigate the underlying mechanism of consumer psychological empowerment on consumers’ co-creation behaviors in an omnichannel retailing environment.

This is a field case study pertaining to the management level of a real company that uses “predicaments faced in the promotion of home health care” as the main topic of its discussion to construct a humancentric, value-based health care model..

this case allows students to learn how to calculate the service cost figures by means of activity-based costing, and to use controllable and uncontrollable concepts to conduct the profitability management of service items.

Abc Dental Group is a dental service chain with 12 large clinics in Taiwan, employing almost 100 dentists. The group adopted a patient satisfaction survey system, known as “Dr. Right”, to counter negative reviews made on the Internet.