Articles

This research illustrates how two social media constructing methods (an interest graph versus a social graph) may affect consumers’ metaperception and their willingness to participate referral reward programs (RRPs).

Drawing on the framing perspective, this study explores how the Taiwanese people perceive and respond to the COVID-19 pandemic.

This paper aims to theorize how importation, a form of international practice transfers in which firms adopt practices developed by foreign organizations, is fundamentally problematic and thus gives rise to distinctive difficulty.

This research argues that visual stimuli with temperature cues will lead to different construal level mindsets, which in turn influence the persuasive effectiveness of prosocial behavior.

Combining “intelligent” and “warm” services has become a new strategy for improving service touch-points and customer experiences. This research discusses how to appropriately integrate intelligent and warm services into service delivery processes to optimize the service touch-points within customer journeys and increase service values.

This case describes the predicaments and problems encountered by Blue Dyeing Workshop in the various stages from its establishment to the integration of local characteristics; it outlines how the creator devised methods to solve problems, and how, ultimately, colleges, farmer’s organizations, young farmers, and other applicative values from the community were integrated to obtain a novel solution and create a cultural innovation-based experiential marketing design, thereby providing students with an opportunity to learn by way of thinking, interpreting, clarifying, and analyzing the related information and situations presented in the case.