Articles

This research discusses the influence of swift guanxi (mutual understanding, reciprocal favors, relationship harmony) on purchase intention as well as the influence of interpersonal interaction (para-social interaction, observer interaction) on swift guanxi.

The objective of this research is to analyze the impact of overconfident managers on corporate social responsibility (CSR) with the aim of understanding whether overconfident managers’ engagement in CSR activities is an innovation or an overinvestment.

This research aims to investigate the underlying mechanism of consumer psychological empowerment on consumers’ co-creation behaviors in an omnichannel retailing environment.

Abc Dental Group is a dental service chain with 12 large clinics in Taiwan, employing almost 100 dentists. The group adopted a patient satisfaction survey system, known as “Dr. Right”, to counter negative reviews made on the Internet.

this case allows students to learn how to calculate the service cost figures by means of activity-based costing, and to use controllable and uncontrollable concepts to conduct the profitability management of service items.

This is a field case study pertaining to the management level of a real company that uses “predicaments faced in the promotion of home health care” as the main topic of its discussion to construct a humancentric, value-based health care model..