Articles

This paper aims to theorize how importation, a form of international practice transfers in which firms adopt practices developed by foreign organizations, is fundamentally problematic and thus gives rise to distinctive difficulty.

This research argues that visual stimuli with temperature cues will lead to different construal level mindsets, which in turn influence the persuasive effectiveness of prosocial behavior.

Combining “intelligent” and “warm” services has become a new strategy for improving service touch-points and customer experiences. This research discusses how to appropriately integrate intelligent and warm services into service delivery processes to optimize the service touch-points within customer journeys and increase service values.

This case describes the predicaments and problems encountered by Blue Dyeing Workshop in the various stages from its establishment to the integration of local characteristics; it outlines how the creator devised methods to solve problems, and how, ultimately, colleges, farmer’s organizations, young farmers, and other applicative values from the community were integrated to obtain a novel solution and create a cultural innovation-based experiential marketing design, thereby providing students with an opportunity to learn by way of thinking, interpreting, clarifying, and analyzing the related information and situations presented in the case.

Pro-luck is a part of the highly competitive agency industry, the company must satisfy the demands of both upstream clients and downstream retailers in order to reduce costs and increase revenue.

Jinxiang culture, which refers to the Chinese ritual of burning incense or joss money, is a crucial structural component of traditional customs and beliefs, as well as a universally held value of Buddhism, Daoism, and folk society.