Articles

This hospital have exhibited pronounced forms of behavior regarding their selection of dentures.

The core issue of this case is how to guide customers’ preferences by means of behavioral pricing.

This research discusses the influence of swift guanxi (mutual understanding, reciprocal favors, relationship harmony) on purchase intention as well as the influence of interpersonal interaction (para-social interaction, observer interaction) on swift guanxi.

Our study examines how independent directors’ behaviors on a board might impact their career outcomes at the focal firm.

The objective of this research is to analyze the impact of overconfident managers on corporate social responsibility (CSR) with the aim of understanding whether overconfident managers’ engagement in CSR activities is an innovation or an overinvestment.

This research aims to investigate the underlying mechanism of consumer psychological empowerment on consumers’ co-creation behaviors in an omnichannel retailing environment.