Articles

This case study utilizes real-time data provided by Jteach.com, a consulting firm specializing in da-ta-driven business strategy consulting, organizational development, and talent management.

This study aims to examine whether consumers' purchasing behavior will be affected by the green information when green information is mixed with general information.

This study examines the issues of cognitive load within the context of stimulus-organism-response theory and the information systems success model in developing a conceptual model by which to characterize interactions with chatbots in terms of system quality, information quality, and service quality.

This study aims to investigate the impacts of employer branding on work meaningfulness, employee-based brand equity, and employee self-concept.

Maisadou Tea and Café was established in 2007, when competition in Taiwan’s tea drinks market was fierce and many companies were active in expanding oversea business. The general manager of Maisadou Tea and Café, Chuang-Nan Chang, believed that the overseas business opportunity would come true only when the company was standing firmly in Taiwan.

This case takes the value co-creation of implementing the “Speedboat Project” as the core topic and discusses a knowledge sharing virtual community composed of volunteers. The members can freely participate in this virtual community, practically execute the cases of “matching and coaching activities”, and the teachers will match members’ resources, divide the members into groups to learn and cross the threshold of case writing, and help solve the problem of members who do not know how to write cases.