Articles
This research discusses the influence of swift guanxi (mutual understanding, reciprocal favors, relationship harmony) on purchase intention as well as the influence of interpersonal interaction (para-social interaction, observer interaction) on swift guanxi.
This is a field case study pertaining to the management level of a real company that uses “predicaments faced in the promotion of home health care” as the main topic of its discussion to construct a humancentric, value-based health care model..
this case allows students to learn how to calculate the service cost figures by means of activity-based costing, and to use controllable and uncontrollable concepts to conduct the profitability management of service items.
Abc Dental Group is a dental service chain with 12 large clinics in Taiwan, employing almost 100 dentists. The group adopted a patient satisfaction survey system, known as “Dr. Right”, to counter negative reviews made on the Internet.
The purpose of this paper is to find out if users may be attracted by the benefits of location based services (LBS) app’s functions, otherwise, users may have stopped by the perceived risks of the LBS app.
