Articles
Sunjuice Co., Ltd. expanded its new factories in Tianjin and Guangdong in 2014 due to the insufficient capacity of its headquarters in Kunshan plant. For these two sites, the company decided to start with plant rental and then to buy the land for building its own factory if given a promising future.
Ms. Wang and Yuo jointly founded the Sin-Yi SPA in September, 2019, a store that mainly offered the services of facial care and body relaxation. This case describes the two people working together to invest and start a business, utilizing professional skills to stabilize customers, and selling skin care products to sustain income. They have started business for nearly half a year without monthly salary, and they keep revenue and expenses in a common account and only withdraw the exact amount of money when they are in need. With so much effort, is Sin-Yi SPA making money? This teaching case is an operation-level case. Using the information provided by Sin-Yi SPA, the researcher tries to teach students to calculate the gross profit margin of each service item in the beauty and body industry. Besides, the researcher also manages to calculate the required revenue for break-even point regarding hiring an assistant for Sin-Yi. What should they do to make more money? Should Sin-Yi SPA hire an assistant or an experienced technician to settle in?
Founded in 1980, IJYSHENG Bakery now has 22 chain stores and an annual revenue of more than NTD 800 million. Along with the economic and social development, Taiwan's baking industry has grown rapidly in recent years, reaching a market size of around NTD 60 billion. Sales channels can be divided into two categories: stores that specialize in bagged bread, for example supermarkets, convenience stores, and cake specialty stores, and the branded baking industry that focuses on freshly baked bread. It is an industry where small and medium-sized enterprises are highly competitive.
This case depicts the incident that one passenger was dragged off United flight in order to offer students a context to learn about common practice of overbooking in the aviation industry, as well as the service recovery issues upon service failures.
From this teaching with case, students learn about the implications of flight overbooking in the aviation industry. In addition, students can learn from the case discussion how a service failure became a disaster for the image of United Airlines.
Since the establishment of Kuangtai Metal Industrial in 1978, welding materials have been its main product. The sales and production of welding materials have extended beyond Taiwan to overseas markets, making Kuangtai an international company. Among the overseas markets, the Japanese market has been Kuangtai’s main export market with stable sales for many years. However, in recent years, the profitability in the Japanese market has decreased significantly and it has made business in the Japanese market shaky in June 2015. Under this circumstance, Kuangtai needs to find solutions that can quickly and effectively resolve difficulties and regain profits in the Japanese market.