Articles
The teaching objectives of this case study are to use the acquisition decision of Yi Lung Company’s Yu Zhirong to discuss the market operations and current operating predicaments of the banana industry as well as to guide considerations on acquisition decision in terms of policy, organizational, and implementation
This article aims to guide students as they attempt to assess the situation of the case and study the relevant materials specified in advance, so as to first understand the various problems that may occur when a franchise convenience chain store expands to form multiple stores.
This case use the “Sanyu Special Exhibition”, and by doing so, jointly transform Sanyu’s intangible creation intellectual property (hereinafter referred to as IP) into valuable capital.
This study aims to examine whether consumers' purchasing behavior will be affected by the green information when green information is mixed with general information.
