Insight

With the rise of social media and internet marketing, the copywriting skills of marketers have become increasingly important. Knowing how to precisely tailor products and copy to the audience of one's own brand has become one of the key skills that marketers value.

Employer branding has now developed into a global trend. Due to abundant flow of international talent, employer branding has become the most efficient way to recruit the most appropriate talent. By building a specific and strong employer brand, enterprises can attract talented individuals whose values match those of the organization. Wisely executed employer branding has a highly positive impact on employees’ behaviors, attitudes, and willingness of retention.