Insight

Corporate Social Responsibility (CSR) refers to the responsibility of businesses not only to maximize shareholder interests but also to focus on social and environmental issues, giving back to the sources of their business resources and becoming qualified corporate citizens.

Live shopping has emerged as a dynamic force in the e-commerce landscape, merging the appeal of real-time interaction with the convenience of online shopping. This format allows viewers to interact directly with streamers—who are often influencers or celebrities—and with other viewers, creating a communal shopping experience that is both engaging and persuasive.

Organizational Commitment, a concept initially proposed by Porter alongside four other scholars Steers, Mowday, and Boulian in the year 1974, this term refers to the degree of identification and involvement an individual has with a specific organization.

With the rise of social media and internet marketing, the copywriting skills of marketers have become increasingly important. Knowing how to precisely tailor products and copy to the audience of one's own brand has become one of the key skills that marketers value.

Employer branding has now developed into a global trend. Due to abundant flow of international talent, employer branding has become the most efficient way to recruit the most appropriate talent. By building a specific and strong employer brand, enterprises can attract talented individuals whose values match those of the organization. Wisely executed employer branding has a highly positive impact on employees’ behaviors, attitudes, and willingness of retention.