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隨著台灣服務業的迅速發展，顧客服務品質逐漸成為企業競爭力的核心因素。然而，服務業中的服務失誤時常發生，無論起因是內部流程問題還是員工服務態度，均可能影響顧客對企業的整體印象。

In recent years, corporate social responsibility has emerged as a critical element of business strategies, moving beyond mere profit maximization to include the welfare of various stakeholders such as employees, communities, and the environment.

綜合過去學者的研究發現，我國上市櫃公司有約四分之三為家族企業，且超過50%的董事會席次為家族所控制。

隨著品牌權益 (Brand Equity) 的重要性在商業與學術領域中的提升，本文強調品牌概念在新產品開發中的關鍵角色。

企業社會責任（Corporate Social Responsibility, CSR）指的是企業除了在極大化股東的利益之外，也應當要關注各種社會與環境議題，為其商業資源的來源做出回饋，成為合格的企業公民。

Live shopping has emerged as a dynamic force in the e-commerce landscape, merging the appeal of real-time interaction with the convenience of online shopping. This format allows viewers to interact directly with streamers—who are often influencers or celebrities—and with other viewers, creating a communal shopping experience that is both engaging and persuasive.